DataExplorer Segment your data, target your actions
Visit population on all type of indicators (behavior or qualitative) Cross marketing and complex segmentation for all type of indicators Requests and results in the standard XiTi Analyzer II interface Target to the unique visitor or client identification
This module offers you the possibility to segment all your data with an unrivalled flexibility and speed. DataExplorer is the solution to all your needs for setting up commercial strategy and targeted marketing activities down to the visitor. DataExplorer allows detailed investigation on site audiences and establishes behavior rules that can contribute to the improvement of your content.
Key features
Exhaustive segmentation: possibility to segment your data for all indicators (traffic, behavior, marketing sources) and all parameters Direct access to all segmented analysis through the interface and possibility to predefine the most used segments Advanced calculation of segments : immediate restitution of segmented data Cross analysis: multi-criteria analysis with personalized key indicators depending on your activity Possibility to segment down to the visitor, the visit, the page or client identification Scoring: Strengthen your segments analysis with some synthesized indicators Data warehouse and Web services: database interconnection and exchange of on demand segmented information