
Frédéric Pilloud, Internet Development Manager Go Voyages.
“To define XiTi, I would underline 3 strongest points, which are: quick set-up/ mark-up, simplicity, and fast analysis.”
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Modules & options
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Key features
Optimized tagging methodology: XiTi Analyzer II allows time efficient set up (implementation / parameter setting). You then obtain your Key Performance Indicators (KPIs) and optimise your site in the shortest time ever seen on this market.
Group site analysis on 8 levels: compare complex site network performances; base your optimisation on best practices. You will then benefit from a global vision and you will still be able to access very specific detailed analysis.
ClickZone®: usability analyses for clicked and displayed zones
- The click analysis deals with all clickable elements of a page and allows two complementary views (Heat Map / Overlay). A simple implementation and a compatibility of 99% with all web browsers make it a very unique system.
- The zone analysis measures the display of the editorial zones of a page – or of templates – in the form of a list or Overlay (coloured zones based on hot / cold zones scale, and based on a layer displayed above the studied page)
ROI optimisation of all marketing activity:
- Compare your results for all your marketing expenses (SEO, SEM, affiliation, emailing, advertising, etc.).
- Measure objectively the click fraud by a trusted third party.
- Interface with marketing platforms to either simplify all your campaign management or enrich your targeting capability through the import/export of behaviour data (Behavioral targeting).
A customizable dashboard: Gives the possibility to each user to choose the principal data to be monitored (KPIs) by customizing the layout.
Web 2.0 optimization: integral measurement of Rich Media audio/ video, RSS formats and support of Ajax, Flex, Flash, etc.
Navigation optimisation: A/B Testing and multi-variable testing, transformation analysis on subscription, purchasing and downloads processes.
Multi-criteria: integration and data personalisation, with definition of new on demand indicators.
Exclusive qualitative analysis: XiTi Analyzer II offers systematic cross analysis of traffic indicators with behavior indicators and offers exclusive synthesized indicators: the Quotient Comportemental® (behavior quotient) and the implication degree.
Mobile Analytics: XiTi Analyzer II allows you to measure, analyse and optimise the entire set of content that is broadcast on your mobile, PDA, smartphone etc. and then to compare the web performance versus the mobile performance in the same interface.
On demand reporting: reports creation and personalization from the interface (with different formats (PDF, Word, Excel, CSV, XML). You can export them as you wish and when you wish.
For more information or a demonstration, please contact our sales department.Pour plus d’informations ou une démonstration personnalisée, contactez notre Service Commercial
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