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Case study |
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| BOULANGER keeps its e-commerce site on the cutting edge thanks to data from AT Internet-XiTi |
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When the site was first created, it was above all a virtual shop window for customers. For the site to become a real online commerce alternative for the store, the information placed online had to be analyzed for relevance; it was important to determine who visited the site and traffic potential had to be evaluated… |
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| TOTAL: Optimization of the online ordering process |
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Improve the online fuel ordering service on the Total.fr site
Promote consistency of the different ordering steps by making up for a media rupture phenomenon in the process. Increase significantly the conversion rate of fuel orders. Guarantee reliable and immediate information to Internet users |
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| SIG: Best Practices for managing and developing a network of 400 sites |
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The French Government Information Service (SIG) is responsible for coordinating ministerial communication both on- and off-line. The governmental network has more than 400 sites on the Internet, including: all ministry sites, ministerial missions sites, and public sites. The density and complexity of the site network creates a number of problems in analytics, access management, and performance management. |
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White papers |
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| Visitor intelligence : leveraging visitor intelligence in order to remarket to qualified visitors |
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| The majority of Web Analytics practitioners today use Web Analytics in order to improve their web site’s performance. These improvements include optimizing visitor paths, eliminating conversion bottlenecks, improving site navigation and optimising site content. There has been a great deal of success to date in this area. However, even the most optimised sites are leaving money on the table. The next frontier in Web Analytics is the practice of leveraging visitor intelligence in order to remarket to qualified visitors. This paper will outline this new trend and how marketers can leverage it in order to increase the value of their site traffic, using tools provided by Analyzer II. |
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| Analyzer II features used in this White Paper: Process v2 (flows and funnels), DataExplorer (segmentation) |
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| Media : leveraging Web Analytics to Optimise Advertising Revenue |
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Instead of selling off more and more ad space to intermediaries at 6 to 11% of what it is worth when sold directly, publishers should start leveraging their Web Analytics investment as it is today a common underuse asset, and use Web Analytics as a real “Ad Sales” support platform.
This paper will provide you with a new appreciation of Web Analytics, and XiTi Analyzer II in particular when it comes to optimising advertising revenue on a publisher’s web site. Learn how to develop a data capture plan for Analyzer II that fits with your web site activities and that doesn’t negatively impact the user experience. |
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| Analyzer II features used in this White Paper: DataExplorer (segmentation) |
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| Master conversion funnels and the persuasion process |
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| A Conversion, whether commercial or not, is the result of two successive phases: the persuasion process, which can reflect a diverse spectrum of behaviors, partly-shared paths, crossed paths, back-clicks, etc., itself often leading to a conversion funnel; but also a choice between several conversions.
Learn how to use Analyzer II’s flow chart and segmentation tools in order to perform a complete analysis of the paths and behaviors throughout the entire “Persuasion Process”: loss points, back-clicks, etc.
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| Analyzer II features used in this White Paper: Process v2 (flows and funnel), DataExplorer (segmentation) |