Your challenge:

Accelerate & hone your optimisation

Your website and mobile app are central pillars of your digital strategy. So it’s crucial to ensure their peak performance. How? By continuously optimising and testing your content and design, in relation to your users’ behaviours and expectations. And to help you concentrate your optimisation efforts on the most efficient and profitable opportunities, we help you identify quick wins and high-impact actions.

 

ARE YOUR SITE AND APPS ON PAR WITH USER EXPECTATIONS?

Today’s users are more demanding than ever. They’re used to streamlined, fast-loading, user-friendly experiences on websites and mobile apps. Are your sites and apps delivering that seamless experience they expect? We’ll perform a 360-degree performance analysis of your site and/or mobile app to help you assess technical performance and usability, followed by concrete recommendations for testing and optimisation.

 

DO YOU KNOW WHAT YOUR VISITORS ARE REALLY DOING?

Once users arrive on your site, what do they really do? Get the full picture of all click paths, actions and user behaviours on your site, thanks to our in-depth analytics data covering all visitor interactions. Our comprehensive audits can give you an extensive view of your users’ behaviours, affinities and usage trends. Then, our web analytics consultants will help you apply these insights, identify the main points of inefficiency, and find new optimisation levers to increase conversions.

 

CAN YOU DIAGNOSE PROBLEMS… AND IDENTIFY NEW OPPORTUNITIES?

If you’ve noticed a change in site or app performance and want to understand the underlying causes – and possible solutions – then look to our expert analytics consultants for investigative help. Whether it’s a drop in traffic, a dip in conversion rate, or an under-performing feature on your site or app, we’ll diagnose the problem and help you solve it. But no need to wait for a problem in order to optimise – even when all is running smoothly, we help you identify new opportunities for creating additional value from your website or mobile app. Our web analytics consultants will determine which A/B or multivariate tests will have the greatest impact on performance and advise you in prioritising the actions that will generate the most value. By focusing on high-impact tests, you can accelerate and shorten your optimisation cycles.

 

HERE’S HOW WE CAN HELP

Data Analysis & Exploitation: Lacking the time and resources to analyse your data and generate optimisation recommendations in-house? Trust our digital analytics experts to help you detect problems and opportunities for your business. Dedicated consultants are also available to work directly with your teams, providing web analytics support and consulting on-site in your offices.

Testing & Personalisation: Our analytics consultancy services will help you accelerate your testing and make it truly data-driven. Our structured approach involves working in short cycles, using analytics data to identify your site’s or app’s major pain points and most powerful levers. Want to run A/B tests, but don’t know where to start? Our web analytics consultancy services will perform a performance audit to identify and prioritise the most effective tests. With insights gained from testing, our analytics consulting experts will help you transform data into action for your profiling, personalisation and CRO strategy and projects. We help you identify high-value segments within your audience, and determine criteria for defining behaviours and personas to be targeted.

Learn more about our full range of web analytics consultancy services. Or, tell us about your challenges, and we’d be happy to design a fully tailored analytics consulting programme for you.

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