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Data protection FAQ

 

FAQ


 

All about cookies

What are cookies? What do they do?
A cookie is a small file placed onto your hard drive by the server of the website you’re visiting. It contains several data elements:

  • The name of the server who placed it,
  • A non-nominative identifier in the form of a unique number,
  • An expiration date.

This information is sometimes stored on your computer in a simple text file, which servers may access in order to read and save data. Under no circumstance does AT Internet use cookies to collect nominative information on visitors.

Are there different types of cookies?
“First-party” and “third-party” cookies refer to the website or domain issuing the cookie: “first-party” cookies are associated with the domain of the site you’re visiting, and “third-party” cookies are associated with a separate domain. For example, if you visit one of AT Internet’s customers’ websites, they might place their “first-party” cookie on your browser, or a “third-party” cookie from AT Internet.

In both cases, the reasons for using the cookie remain the same as explained above. Under no circumstance does AT Internet use cookies to collect nominative information on visitors.

Does AT Internet identify visitors with cookies?
Not in a nominative manner – we never use cookies to collect nominative or personally identifiable information. The data we collect via cookies is always anonymous.

How do cookies help visitors?
With cookies, websites can customise a user’s browsing experience online for more streamlined and personalised interactions.

How do cookies help us at AT Internet?
We use cookies to improve audience measurement. Thanks to cookies, we can measure and optimise digital activity on our own websites. By using AT Internet’s cookies, our customers can also achieve the same goal on their own sites.

What information does AT Internet collect via cookies?
All data we track is completely anonymous. The results give us insights into users’ browsing and behaviour on our websites, and the websites of our customers. Some examples of the types of data we collect:

  • number of visitors
  • repeat visits
  • number of page views
  • time spent on each page

This information helps us to gauge users’ interests, and then improve website content and usability accordingly.

Where is this cookie data stored?
All cookie data collected by AT Internet is stored in proprietary servers in France.

Who has access to this data?
Only you and AT Internet have access to this cookie data.

How long do AT Internet’s cookies stay on my browser?
AT Internet’s cookies remain active during a set period of 13 months.

Can cookies carry viruses?
No. Most all cookies are strings of text – they contain data and are not executable programs, so therefore cannot harm your computer.

What is the “opt-out cookie”?
When you refuse to allow data collection about your navigation on a web or mobile site, you must accept an “opt-out cookie” in order for this preference to be remembered on your browser. This ensures that your opt-out request can be recognised and remembered for each subsequent visit.

If you refuse the placement of all cookies on your browser, the quality of your user experience may be lessened, as certain cookies are essential for certain sites to function correctly. To avoid this problem, you may simply accept AT Internet’s “opt-out cookie”, which will allow us to recognise your wish to not be tracked, while still permitting you to enjoy a normal user experience. 

Please note, if you do not accept the “opt-out cookie” (or if you delete it), we will not be able to recognise your opted-out preference, and will therefore continue to collect data about your browsing activity.

How can I manage or delete cookies?
You can manage the cookies present on your computer and mobile devices. View them, filter them, accept them, refuse them or delete them – you have full control of your cookies.

Removing or blocking cookies is done at the browser level. Depending on your browser(s), please visit the following page(s) for help with managing your cookies:

Please note, this list is not exhaustive. If you use a different browser, please explore your specific browser’s settings to manage and delete cookies.

How can I enable AT Internet’s “opt-out” cookie?
You may adjust your cookie preferences at any time on this page.

By selecting “I wish to opt out” you will automatically receive our “opt-out”cookie (with no further action required on your end) which will enable us to avoid tracking your navigational activity on sites measured by AT Internet.

To cancel this choice and delete this “opt-out” cookie, simply select “I wish to opt in”, and the sites you visit will once again be able to track your navigational activity (and in an anonymised manner, as always).

 

Geolocation & IP addresses

How do you geolocate desktop visitors?
We use IP addresses to identify the geographic locations of website visitors at a regional level (or in some countries, at the city level).

By default, anonymisation and truncation is automatically applied to the IP addresses of Internet users visiting the websites of:

  • our German subsidiary AT Internet GmbH’s customers
  • our customers who have subscribed to the “cookie consent exemption” option offered by AT Internet SAS (France), in agreement with the CNIL (France’s data protection authority, the Commission Nationale de l’Informatique et des Libertés)

Please see this section for more information on how we geolocate desktop visitors.

How do you geolocate mobile visitors?
To geolocate mobile users’ devices, AT Internet may use two methods:

  • IP address: We collect the IP address depending on how the user’s mobile device accesses the Internet – either via a WiFi access point, or the nearest 3G/4G cell tower.
  • GPS coordinates truncated to two decimal degrees: These coordinates are then converted into a graphic representation (heatmap). Full details are never displayed on our customers’ web interface.

Please see this section for more information on how we geolocate mobile users.

How and when are IP addresses truncated?
Upon client request, IP addresses are truncated immediately after collection, before geolocation happens. We will truncate the last octet (the last 3 digits) and only retain the truncated IP address.

By default, anonymisation and truncation is automatically applied to the IP addresses of Internet users visiting the websites of:

  • our German subsidiary AT Internet GmbH’s customers
  • our customers who have subscribed to the “cookie consent exemption” option offered by AT Internet SAS (France), in agreement with the CNIL (France’s data protection authority, the Commission Nationale de l’Informatique et des Libertés)

How long do you store this data?
To protect data privacy, AT Internet only retains IP addresses for a maximum of 6 months.  

 

Data Protection Officer

What is a Data Protection Officer (DPO)?
As AT Internet’s main activity is data tracking and measurement, German law requires us to have a DPO who oversees data protection for AT Internet GmbH’s customers in Germany. Our DPO is Max Lydorf and his responsibilities include:

  • Monitoring implementation and application of our privacy policy and data management
  • Ensuring data privacy compliance, for both internal employee data and external customer data
  • Cooperating and liaising with data protection authorities
  • Coordinating data protection efforts within the company in conjunction with Legal
  • Answering customer requests about data privacy
  • Training new employees about data protection at AT Internet
  • Renewing data protection certifications and meeting qualifications
  • Informing AT Internet employees of updates related to data protection

Our DPO can be reached at privacy@atinternet.com.  

Tips for making your site compliant

1. Obtain visitor consent

Equip your site with a cookie consent banner using the European Commission’s Cookie Consent Kit. Consider a data protection page explaining how you collect and handle your visitors’ data. You will also need to provide a place for visitors to opt-out of data collection. Consider, for example, publishing the following message on your site:

“In order to provide you with better service and improve the user experience on our site, we use an audience measurement solution that employs cookie technology. The collected data provides us only with anonymous traffic statistics (like number of page views, number of visits, and returning frequency). By continuing to use this site, you accept our use of audience measurement cookies.”

It’s important to know your country’s data privacy laws and how to contact your local data protection commission for more information specific to your site.

2. Use a tool with a consent exemption option

You may choose to use AT Internet’s solution, which can be exempted from obtaining consent in France, in compliance with French regulations (see the CNIL’s deliberation from December 5, 2013 concerning cookies and trackers; a notice of AT Internet’s exemption is available on the CNIL’s website).

If you are interested, please contact us for more information.

Legislation

Legislation of the European Parliament and of the Council:

Legislation in Brazil:

  • Law No. 12.965 (April 23, 2014): Establishes the principles, guarantees, rights and obligations for the use of Internet in Brazil (“Brazilian Civil Rights Framework for the Internet”)

Legislation in Singapore:

 

Data quality certifications

We guarantee reliable and secure data for our customers – even for those with the most demanding data protection requirements. Our commitment to transparency is also demonstrated by the international seals and certifications we have earned from various regulatory bodies, in France and worldwide:  

abc

ABC – United Kingdom
ABC accredits our digital analytics solution, meaning that AT Internet can submit its customers’ website traffic data for ABC certification. If you are interested in certifying your site traffic by ABC, get in touch with us.

  ojd

OJD France
AT Internet has received the OJD seal for certification of web and mobile site traffic data. This seal indicates that AT Internet responds to the following criteria: executes tagging practices as a “third-party measurer” and strictly applies the definition of a visit. If you are interested in OJD certification, please contact us.

  OJDinteractiva

OJDinteractiva (OJD Spain)
AT Internet’s traffic data are certified by OJDinteractiva, conforming to Spanish and international measurement norms, such as those of the International Federation of Audit Bureaux of Circulations (IFABC). If you would like to have your web traffic certified according to norms widely accepted in the industry, get in touch with us.

  sveriges

KIA-INDEX – Sweden
Our digital analytics solution is certified by KIA-index for traffic measurement on web and mobile sites. KIA-index is a joint industry committee with representatives from across the Internet industry, and is also part of the Association of Swedish Advertisers. Each month, KIA-index lists traffic volume data for websites, mobile sites and apps that have elected to be included in the KIA-index list. This list is widely recognised and has obtained a high level of confidence in the Swedish digital advertising industry. If you would like your web, mobile or app traffic to appear in the KIA-index, please get in touch with us.

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