Social media monitoring

Measure and manage your online reputation

Your solution, on-demand

Social Analytics – social media analytics tool

As cause or consequence, the “buzz” trend impacts any company’s marketing strategy. Monitoring your online reputation and the viral marketing phenomenon is a key challenge for companies to control and improve how their brand is perceived online.

BuzzWatcher, a social media monitoring tool, measures a company’s brand, product or competitor activity on all web 2.0 channels (social networks, video sharing platforms, blogs, information sites etc.).

Key features

Social Media Analytics - Buzzwatcher

  • Complete monitoring of your sphere of influence:
    view real-time conversations taking place on the web 2.0 (social networks, blogs, information sites etc.).
  • Measure the visibility and impact of conversations: evaluate the impact of each article according to the influence score of the supports, sites or authors of origin.
  • Productivity and collaboration tools
  • Segmentation on the fly: combine search filters (monitoring, keywords, channels and content language categories) to focus your analyses on an accurate selection of data.
  • Semantic analysis
  • Reports/exports: benefit from the strength and flexibility of Report Builder to create reports, set their frequency or their format. All BuzzWatcher data and analyses are exploitable.

Key benefits

  • Efficiently analyse and optimise the ROI of your online reputation management policy (visibility of your actions, brand perception, commitment and reputation of user generated content etc.).
  • Control your budget: a billing system per keyword guarantees total cost control.
  • Manage crisis situations: BuzzWatcher provides a clear, accurate and relevant view of the discussions which concern you, at the moment when they take place.
  • Save time: from the millions of conversations analysed by BuzzWatcher we only extract targeted, organised and analysed information which is directly exploitable.
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