SMARTTAG

AGILE TAGGING FOR SITES & APPS

Turn your data into decisions, faster, without sacrificing reliability. How? With our lighter, more powerful analytics tag designed for both websites and mobile applications. AT Internet’s SmartTag is simple to use, yet fully customisable and exhaustive in what it can measure. Get greater agility with your tagging, and more precision with your measurements.

 

Easy analytics tagging

SIMPLICITY

With SmartTag, implementing your analytics tagging is simple and rapid. Say goodbye to the days of long and painful implementations! Save precious time, thanks to an intuitive setup and clear documentation available for different programming languages. With the Tag Delivery Network, you can update your tag in just one click and deploy it everywhere — no help needed from your technical teams. Get technical support from our experts who are here to assist you.

FULL CUSTOMISATION

SmartTag is built to respond to your needs – and not the other way around. Take full control of which information you measure, or create your own plugins for complete customisation! SmartTag is modular, so you decide which measurements to incorporate into your tag. The result? A lighter code for optimal site performance and better load time.

MULTI-PLATFORM LIBRARIES

Explore our extensive and regularly updated libraries for web and mobile that integrate all the particularities of different platforms like JavaScript, Android, iOS (Swift, Objective-C), watchOS and tvOS.

Our Smart SDK is also available for quick and easy tagging of mobile applications.

ADVANCED ANALYSES

Start making better decisions today. Get access to numerous analyses, such as application crash measurement, visitor tracking, offline browsing, performance review, and full app lifecycle data like retention analysis.

A COLLABORATIVE COMMUNITY

Join the community of SmartTag developers! Share your custom-made plugins and exchange with others to make your own tag even better. Find us on GitHub.

They love SmartTag

TAGCOMMANDER

"TagCommander works with many different providers of digital analytics solutions. But rarely do their tags achieve SmartTag’s technical level and flexibility for customisation."
François Langrand, Managing Director & VP of Consulting, TagCommander

SMARTTAG IS HELPING

Our customers

  • Axa customer AT Internet
    Axa
    T-Online
    Matthias Müller
    Head of web analytics, Deutsche Telekom AG
    Thanks to our use of dashboards, the integration of AT Internet data in our CMS, and increasingly precise testing, we’ve found new solutions and interesting approaches to facing our audience measurement challenges.
    Lagardère Active
    Dilson Varela Ribeiro
    Head of data, Lagardère Active
    Analytics data is directly pushed, in real time, to the journalist, who can see the precise scoring of his or her article and its evolution over time. With the Analytics Suite, the site ELLE.fr multiplied...
    France Télévisions
    Claire Morlon
    Market research manager, France Télévisions
    AT Internet’s behavioural analyses are essential in helping our interactive services evolve towards an offer that is completely adapted to smart TV in terms of content, design and usability.

GO FURTHER

LEARN MORE ABOUT SMARTTAG

Webinar
GO AGILE WITH YOUR ANALYTICS

Learn how our tools can help you further master tagging, streamline the implementation process, and bring greater autonomy to your marketing teams.

Blog
6 tips for speedier and more reliable digital analytics tagging

The implementation phase is a critical step in a web analytics project. It’s crucial to avoid taking any risks that might affect your data.

Product sheet
Learn more about SmartTag

Combine power and simplicity to tag your sites and apps. Discover our lighter, more powerful analytics tag.

GO FOR IT!

REQUEST A DEMO

Our digital analytics experts will be happy to give you a quick personal demo! Just tell us a little about yourself below, and we’ll get back to you. (We won’t spam you, we promise. You’ll get a real response from a real human.)

 

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