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Configuring BuzzWatcher
Configure your online reputation management tool in no time
Phone:
UK: +44(0)20 3178 5356
Canada: +1 (514) 658 3571
USA: +1 (514) 658 3571
Email: Click here
As cause or consequence, the “buzz” trend impacts any company’s marketing strategy. Monitoring the viral marketing phenomenon is a key challenge for companies to control and improve how their brand is perceived online.
BuzzWatcher, a social media monitoring platform, measures a company’s brand, product or competitor activity on all web 2.0 channels (social networks, video sharing platforms, blogs, information sites etc.).
Key benefits
- Efficiently analyse and optimise the ROI of your online reputation management policy (visibility of your actions, brand perception, commitment and reputation of user generated content etc.).
- Control your budget: a billing system per keyword guarantees total cost control.
- Manage crisis situations: BuzzWatcher provides a clear, accurate and relevant view of the discussions which concern you, at the moment when they take place.
- Save time: from the millions of conversations analysed by BuzzWatcher we only extract targeted, organised and analysed information which is directly exploitable.
Overview
- Complete monitoring of your sphere of influence:
view real-time conversations taking place on the web 2.0 (social networks, blogs, information sites etc.).
- Measure the visibility and impact of conversations: evaluate the impact of each article according to the influence score of the supports, sites or authors of origin.
- Productivity and collaboration tools: manage and store different media coverage on a daily basis (custom labels, annotations, bookmarks, read and unread article variables, blacklist system, batch processing etc.).
- Segmentation on the fly: combine search filters (monitoring, keywords, channels and content language categories) to focus your analyses on an accurate selection of data.
- Semantic analysis: discover the different concepts, emotions and trends from different conversations to better anticipate and determine the mindset and expectations of your sphere of influence.
- Reports/exports: benefit from the strength and flexibility of Report Builder to create reports, set their frequency or their format. All BuzzWatcher data and analyses are exploitable.
Resources
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BuzzWatcher
Measure and manage your online reputation
Further information
Additional solutions and services
BuzzWatcher Training
Become operational in using your online reputation solution
