Solutions designed for online traders
Phone:
UK: +44(0)20 3178 5356
USA: +44(0)20 3178 5356
Canada: +44(0)20 3178 5356
Brazil: +55 11 3192 3991
France : +33 1 56 54 14 30
Germany : +49 (0)89/324927-0
Spain : +34 911 105 829
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Our Web Analytics solution has been designed to help drive your performance in real time on social networks, applications, Intranet and the web etc. The solution offers all of the features which are essential to carrying out an advanced analysis of your audience as standard, by integrating specific business modules: e-Commerce monitoring, multichannel campaign analysis, performance monitoring, video tracking etc.
Thanks to a solution which is easy and quick to implement, our complete and flexible platform will allow you to measure, structure, cross and segment online data providing you with the agility that is necessary for extracting decision-making information that is essential to your company’s competitiveness.
Key benefits
- Develop an effective online strategy based on reliable and credible information with extra added value.
- Generate more traffic and sales from all online marketing tools: adverts, affiliation, email campaigns, social networks etc.
- Monitor marketing investments to adapt budgets and optimise ROI
- Improve productivity by focusing on decision-making analyses rather than implementation or web analytics reporting.
- Use an open solution, connected to the web marketing ecosystem to integrate data into your company’s IS.
- Optimise user experience by monitoring the performance and availability of your site, tools which are directly integrated into your web analytics solution.
- Structure and organise data thanks to a flexible, powerful and intuitive analytics reporting tool.
- Speed up and simplify the implementation phase with the simplified tagging method known as “Soft Tagging”.
- Become increasingly proficient in using our web analytics solution by benefiting from on-demand professional services.
Key features
- Standard analyses: navigation, traffic, sources, behaviour, goals, technology, geolocation.
- User-experience optimisation:
- ClickZone®:usability analysis, and the measurement of zones which have been clicked and displayed (HeatMap, Overlay),
- MV Testing: evaluate the impact and effectiveness of the different templates used for the same web page (in terms of traffic, conversions, sales turnover etc.).
- Targeting and behavioural analysis: a marketing segmentation tool to help companies gain detailed information on their customers and prospects. Read more about our segmentation solution.
- Rich Media measurement: obtain in-depth measurements of the Rich Media content broadcast on your site (audio, video, animation, podcasts etc.). Read more about the video and multimedia content analysis.
- Customisable traffic sources and groups of multichannel campaigns: improve your overall acquisition strategy by refining analyses, focusing only on your main traffic sources depending on the different areas which you have invested in. Read more about our multichannel solution.
- Complete view of e-marketing campaigns and their profitability: sponsored links, email marketing, affiliation, self-promotion, SEO.
- Unique business analyses: a custom metric creation tool which integrates segments in addition to the standard metrics which are available. Read more about custom metrics.
- Advanced analytics reporting features: data modeling in a dedicated, intuitive interface with the possibility of multiple crosses (metrics, dimensions and segments) and exports in different formats (CSV, Excel, XML, API). Read more about analytics reporting with Data Query.
- An integrated monitoring tool as standard to monitor and analyse the performance and availability of your servers and web pages:
- Preventing and monitoring failures: real-time monitoring and alerts
- Controlling the quality of access to the site: on-going analysis and control of response and loading times. Read more about performance monitoring. - Quick and simple tagging: optimise tag implementation thanks to Soft tagging technology, and increase marketing teams’ autonomy and evolving analysis. Read more about soft tagging.
Le Monde says
“With AT Internet we benefit from reliable and high-performing solutions to analyse traffic for the Monde.fr and the Post.fr sites [...].”
Resources
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Web Analytics
Data sheet (PDF)
Further information -
Choosing a Web Analytics Solution
A White Paper by Jacques Warren
Further information -
PriceMinister : Webanalytics & eCommerce
Client success stories
Further information
Additional solutions and services
Deploy your Mobile Analytics solution
Optimise your Apple, Android, Windows phone and Blackberry applications
