Web Analytics

• Develop an effective online strategy based on clear decisions.
• Generate more traffic from all online marketing tools: adverts, affiliation, email campaigns, social networks etc.
• Boost sales turnover on each of your targets.
• Monitor online marketing investments to increase ROI.
• Improve reactivity thanks to real time monitoring of Key Performance Indicators (KPIs).
• Have complete control of your data thanks to an intuitive and powerful tool.
• Become increasingly proficient in using our solution by benefiting from on-demand professional services.

• Standard analyses: navigation, traffic, sources, behaviour, goals, technology, geolocation.
• User-experience optimisation:

- ClickZone^®:usability analysis, and the measurement of zones which have been clicked and displayed (HeatMap, Overlay),

- MV Testing: evaluate the impact and effectiveness of the different templates used for the same web page (in terms of traffic, conversions, sales turnover etc.).

• Targeting and behavioural analysis: a marketing segmentation tool to help companies gain detailed information on their customers and prospects. Read more about our segmentation solution.
• Rich Media measurement: obtain in-depth measurements of the Rich Media content broadcast on your site (audio, video, animation, podcasts etc.). Read more about the video and multimedia content analysis.
• Traffic sources and Multichannel campaigns: establish a general acquisition strategy. Refine analyses by focusing only on your main traffic sources depending on the different areas which you have invested in. Read more…
• Complete view of e-marketing campaigns and their profitability: sponsored links, email marketing, affiliation, self-promotion, SEO.
• Quick and simple tagging: reduce set up time for the solution (implementation/configuration). Obtain performance indicators and optimise your site in turnaround times which are unparalleled on the market.