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Apps & mobile Analytics
Optimise your Apple, Android, Windows phone and Blackberry applications
Phone:
UK: +44(0)20 3178 5356
Canada: +1 (514) 658 3571
USA: +1 (514) 658 3571
Email: Click here
Commercial sites, online stores, catalogue sites, private or flash sales sites, online tourism or cultural product outlets, irrespective of your online activity drive your business effectively and efficiently. Identify and optimise the different purchasing processes which are specific to your site: browsing, page usability, promotional-ad messages. Take control of the results of your online marketing campaigns in terms of customer acquisition and sales figures. Segment your customer database and focus on BtoC business strategies to better target marketing actions (loyalty, promotions, information campaigns etc.).
Key benefits
- Optimise conversion rates
- Ensure effective customer follow-up
- Target customer marketing actions
- Increase average shopping basket totals
- Decrease shopping basket abandon rate
Overview
- Key Performance Indicators (KPI): conversion rate, bounce rate, order rate, ROI and lead management.
- Custom analysis per product range: monitor sales turnover thanks to a presentation which is divided into aisles, products, customers, channels or campaigns.
- Order details: relevant variables to analyse orders (discounts, postage fees, promotional codes, payment method, shipping method etc.).
- Detailed monitoring of your online and offline marketing campaigns, as well as Multichannel campaigns.
- Adjusted sales turnover: the adjusted sales turnover analysis corrects any potential sales turnover as and when products are abandoned or orders are cancelled.
- MV Testing: test the visual impact of several different versions of the same product page, advertising messages and page ergonomics.
Boulanger says
“Having such accurate data about one’s Internet site is as important today as the information that is gathered in store.”
Resources
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E-Commerce
Product sheet
Further information
Additional solutions and services
Performance monitoring
Your site’s performance starts with its availability
Dedicated consultant
An expert by your side
