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Investment strategies are not only influenced by the direct and indirect performance of online marketing levers, but also by consumer behaviour. ChannelOptimizer’s unique conversion attribution system allows users to identify the real contribution of their different marketing actions. Thanks to its concrete measurements, ChannelOptimizer simplifies partner and affiliate management, and also highlights the importance associated with each of these channels.
Key Benefits
- Improve client acquisition
- Boost conversion rates
- Optimise traffic management budgets
- Review costs of online advertising space
- Monitor the performance of marketing campaigns with a view to improving them
- Identify keywords which generate traffic
Overview
- “Traffic” dashboards provide an overview of the main traffic sources
- An hourly traffic HeatMap lets you identify sources which generate traffic by period
- The attribution model offers an advanced filter system to highlight decisive sequences
- A custom focus on your main traffic sources
- A detailed follow-up of marketing campaigns for all channel types
- Different marketing actions can be grouped together into one multichannel campaign
Resources
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Multichannel
Productsheet
Further information
Additional solutions and services
Segmentation
Segment data, target actions
E-commerce
Solutions designed for online traders
