Video & Rich Media

• Optimise investments with an accurate analysis of clicks.
• Develop customer loyalty by using adaptable content and relevant programming.
• Limit acquisition costs thanks to viral video media.

• Engagement and qualitative analysis: perform cross-analyses with behaviour variables to measure Internet user engagement, and also measure the contribution of video content according to your sites objectives.
• Chaptering content: increasingly enhanced content can be grouped into 4 main categories (video, audio, animation and podcast) allowing for a more granular analysis whilst at the same time making crossed or segmented analyses possible.
• Broadcast type and duration: an accurate vision of the broadcast type used to view content, thanks to an exclusive method used for analysing streaming broadcasts and long duration files. This module is also capable of disregarding when pauses have made to a player or when the player has been closed in order to calculate visit durations.
• Segmentation and real time: Exclusive segmentation and real-time analysis features to track online videos on a minute by minute basis. Measure the impact that videos have on conversions on e-commerce sites.

Learn more about our Rich Media solution.