To develop the most efficient and effective editorial model possible, Caradisiac needed a solution that covered the full scope of their measurements – specific analysis of the site’s usability, clicks, page visits, and different types of conversions such as signing up for a newsletter, entering traffic, and video plays etc. They also needed to display traffic volume as well as analyse scheduling and budgeting tasks associated with producing content.

AT Internet’s solution allowed Caradisiac to develop a new editorial model to boost traffic using collected data – they can now carry out predictive analyses of which ad campaigns to display. They were also able to significantly improve their CTR – site traffic increased by 10% (page views) and the bounce rate of certain key landing pages decreased by 10%. 

Beyond providing standard metrics for measuring traffic volumes on the site, the AT Internet platform provides custom KPIs and detailed information on clicks at the content category level.