The developments in website ergonomics and interactivity have led to a shift in internet user behavior toward greater freedom in browsing. The single, predetermined path has become less the rule, or, rather, more confined to a process’ initial phase (for example, access via a landing page and entering a Conversion Funnel) or its final phase (Conversion Pages and those which precede it).
As a result, the limits of Conversion Funnels are very often and very rapidly reached. To alleviate this problem, AT Internet has created its webanalytics solution, Analyzer (now Analyzer III), a complete analysis of the paths and behaviors throughout the entire “Persuasion Process” (as coined by Bryan Eisenberg), from the Landing Page to the Conversion Page itself. First, however, the concepts of Conversion, Conversion Funnel, and Process must be defined.
In this article, you will discover how a Digital Marketer becomes a GrowthHacker.
Data analyst D. Dupouy talks about the challenge of identifying unique visitors across different devices used with digital analytics.
Discover the main web and mobile challenges that L'Equipe newspaper faces, and learn how the team is using digital analytics data.