Conversion and Process

A white paper by Jean-Marie Camiade

Conversion and Process

The developments in website ergonomics and interactivity have led to a shift in internet user behavior toward greater freedom in browsing.

The single, predetermined path has become less the rule, or, rather, more confined to a process’ initial phase (for example, access via a landing page and entering a Conversion Funnel) or its final phase (Conversion Pages and those which precede it). As a result, the limits of Conversion Funnels are very often and very rapidly reached.

To alleviate this problem, AT Internet has created its webanalytics solution, Analyzer (now Analyzer III), a complete analysis of the paths and behaviors throughout the entire “Persuasion Process” (as coined by Bryan Eisenberg), from the Landing Page to the Conversion Page itself.

First, however, the concepts of Conversion, Conversion Funnel, and Process must be defined.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Market Trends
Data privacy and protection: What’s new in 2016?

Discover the main developments in the data privacy world since 2016 (GDPR, Privacy Shield…) and tips for staying updated.

Best Practices
Spotlight on dataviz: 8 must-know charts for displaying digital analytics data

Discover the 8 charts and graphs essential to displaying your digital analytics data and facilitating interpretation of your results.

Best Practices
Spotlight on dataviz: 10 UX principles to apply to your analytics dashboards

Discover how you can improve the experience for your dashboards’ users by applying a few basic rules of web usability (UX).

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Get our latest updates by email: new product features, white papers, events and webinars.

Top