Simple and effective analytics tactics for rapid data mining
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Le Parisien has a very strong online presence with more than 110 million visits per month on desktop, mobile web and applications. Its business model is based on paid reader subscriptions and affiliation partnerships.
110M
Visits per month
+30%
Search engine traffic
400+
Data analytics users within the
newspaper
newspaper
With AT Internet dashboards, we don’t need any technical skills to quickly extract value from data.
Marion de Cisternes,
Audience Manager, Le Parisien
Audience Manager, Le Parisien
The Challenge
Within the newspaper, the Audience team has both a central and interdepartmental role – as it interacts with all the Product, Subscription and Editorial teams. They face a range of analytical challenges:
- • Switching to a data-driven governance mode
- • Optimising digital press support
- • Positioning themselves as effectively as possible on search engines
Outcome
The implementation of dashboards analytics has allowed Le Parisien to carry out real-time and automated monitoring of sites – both during production start-up and in detecting recurring errors. The analysis of all the navigation on the site also made it possible to optimise the positioning of the blocks of content on a page and to make relevant editorial choices. So far, the analytics strategy has boosted engine traffic by 30%.
We were able to benefit from analytical insights to guide and strengthen the SEO strategy
Marion de Cisternes,
Audience Manager, Le Parisien
Audience Manager, Le Parisien