Monitoring and Web Analytics: Keeping a Close Eye on Performance

A white paper by Jean-Marie Camiade

Monitoring and Web Analytics: Keeping a Close Eye on Performance

Website monitoring services are, from the outset, a technology reserved mainly for a technical audience. They make it possible to keep track of server performance and detect the anomalies which can compromise browsing or transactions.

Nevertheless, we see that those in the web and marketing industry sectors are adopting these services. These people recognized early on the impact of server performance on accessibility, ease of browsing, proper web application execution, transactions, and, therefore, on conversion rates and ROI.

Putting it plainly, server performance has a direct infl uence on marketing results by streamlining or, conversely, slowing down processes, even going so far as to distort the results of a marketing campaign, however perfectly planned and executed it might be…

What could be more stressful than analyzing the disappointing results of a campaign only to realize in the end that the primary cause of this failure was purely a technical malfunction?

All this means that Web and Marketing Managers may find it very beneficial to get a handle on this type of information (using a monitoring and alert system, for example), just as they monitor campaign management, browsing, the persuasion path, and the conversion process.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Market Trends
Data privacy and protection: What’s new in 2016?

Discover the main developments in the data privacy world since 2016 (GDPR, Privacy Shield…) and tips for staying updated.

Best Practices
Spotlight on dataviz: 8 must-know charts for displaying digital analytics data

Discover the 8 charts and graphs essential to displaying your digital analytics data and facilitating interpretation of your results.

Best Practices
Spotlight on dataviz: 10 UX principles to apply to your analytics dashboards

Discover how you can improve the experience for your dashboards’ users by applying a few basic rules of web usability (UX).

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Get our latest updates by email: new product features, white papers, events and webinars.

Top