White papers

All the AT Internet white papers

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AT Internet uses the expertise and know-how of only the best web analysts to provide you with leading reference documents on the latest trends in Web Analytics and online marketing.
Our White Papers are available for download free of charge.

 

  • Interconnections via API: Improving the performance of digital analytics

    A white paper by Marion Joffre & Bernard Segarra

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  • The e-Reputation analysis or how to listen to your consumers

    A white paper by Jacques Warren

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  • The Maturity Model Social Media Marketing

    A white paper by Mélanie Claisse & Jean-Marie Camiade

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  • Soft tagging: a revolution for marketing departments

    A white paper by Stephanie Legrand

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  • Data Query: Advanced Data Modelling

    A white paper by Marion Joffre

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  • ROI in online marketing and Web Analytics

    A white paper by Jacques Warren

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  • Web Analytics vs. AdServers: Allies or Enemies?

    A white paper by Jean-Marie Camiade

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  • Gaining a Competitive Advantage Using Visitor

    A White Paper by Jean-Marie Camiade

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  • Segmentation in Web Analytics

    A white paper by Jacques Warren

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  • Websites: The Landing Page

    A White Paper by Jean-Marie Camiade

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  • Monitoring and Web Analytics: Keeping a Close Eye on Performance

    A white paper by Jean-Marie Camiade

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  • Key Performance Indicators (kpi) – definition and action

    A white paper by Jacques Warren

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  • Usability analysis in Web Analytics: Methods and Tools

    A white paper by Jean-Marie Camiade

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  • Conversion and Process

    A white paper by Jean-Marie Camiade

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  • Choosing a Web Analytics Solution

    A White Paper by Jacques Warren

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  • Attribution in Online Marketing

    A white paper by Jacques Warren

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  • AT Connect: Web Analytics, a Marketing Hub?

    A white paper by Jean-Marie Camiade

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