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THE LATEST TRENDS IN DIGITAL ANALYTICS

Market Trends
Growth hackers vs digital marketers: Who does what?

In this article, you will discover how a Digital Marketer becomes a GrowthHacker.

Interviews
Video interview: Digital analytics & measuring cross-device user behaviour

Data analyst D. Dupouy talks about the challenge of identifying unique visitors across different devices used with digital analytics.

Interviews
Video interview: How L’ Équipe daily newspaper uses digital analytics data

Discover the main web and mobile challenges that L'Equipe newspaper faces, and learn how the team is using digital analytics data.

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