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Press release - Bordeaux, April 25, 2019
AT Internet awarded “Best Analytics Platform” at the 2019 Martech Awards
Bordeaux, April 25, 2019 – AT Internet, a global leader in Digital Analytics, won Best Analytics Platform at the 2019 Martech Awards in New York on March 21st. In the presence of Scott Brinker, creator of the famous ChiefMartech graphics, the event organized by ClickZ and Search Engine Watch (world leaders in digital marketing) showcased the best 2019 technology solutions.
A range of different types of tools and services for marketers were in competition: analytics, CRM, ESP, assignment, marketing automation, CDP, SEO, content marketing, social media, etc. AT Internet, a French company specialising in the measurement and optimisation of digital performance (websites, mobiles and applications), won in the Best Analytics Platform category.
The solutions were evaluated on several criteria: relevance and ease of use, customer service, quality/price ratio, integration and interconnection capabilities, innovation and user satisfaction.
Voting was split (50/50) between users and a panel of industry experts from various backgrounds (McKinsey, SAP, Hubspot, Microsoft, among others).
Following its nomination as Leader in the global Forrester Wave Report in 2017 and Top-Rated Web Analytics Tool by TrustRadius in 2018, AT Internet stands out once again for the quality and functional power of its offer. For a change, the industry’s biggest names (like Adobe and Google) did not reach the final phase of this competition despite their entries in the Web Analytics category. AT Internet’s ability to provide a reliable, certified and GDPR-compliant offer worked in its favour. The Bordeaux company’s position as an independent software publisher is also an undeniable asset in a context where the trust of digital professionals is being damaged by multiple scandals related to the protection of personal data.
Mathieu Llorens, CEO of AT Internet said, “No one is fully appreciated in their own country, so it is hugely rewarding to be recognized on the other side of the Atlantic. Winning “Best Analytics Platform” at the 2019 Marketing Technology Awards rewards the work of our teams.”
Following this success, AT Internet is continuing its development with almost continuous recruitment this year, and a solution that will continue to grow in power in 2019 by integrating more predictive features from Data Science and Machine Learning.
- Martech Awards 2019 results: https://www.clickz.com/martech-awards-2019-winners/228486/
- Martech Awards 2019: https://www.celebratemartech.com
ABOUT AT INTERNET
One of the world’s major players in digital analytics since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all marketing channels. From data collection to exploration, activation and the sharing of insights, AT Internet’s Analytics Suite provides fully reliable data for optimal decision-making company-wide. Perfectly adapted to e-commerce, media, finance/banking, and corporate websites and mobile apps, the Analytics Suite is easy-to-use for all individuals within a company, whether they’re business users, analysts or data scientists. The quality of AT Internet’s solution and service has recently been recognised by leading independent industry studies. AT Internet’s digital analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the group is present globally via its customers, subsidiaries and partners.
Find out more: https://www.atinternet.com/
Bernard Segarra – email@example.com – +33(0)220.127.116.11.30