TRAINING PROGRAMME

AT INTERNET STUDENT CERTIFICATION

Give your students the opportunity to strengthen their digital analytics knowledge with our Student Certification training programme, designed to help them master AT Internet’s Analytics Suite.

Students will also participate in a full day of workshops led by one of our expert consultants. Immersed in authentic professional situations, they will create deliverables and receive an evaluation of their skills at the end of the training.

 

 

key OBJECTIVES

  • Get to know the fundamentals of data visualisation
  • Understand the concept of exploiting data via an API
  • Learn your way around AT Internet’s Data Query and Dashboards tools

 

THE COMPLETE PROGRAMME

 

SESSION 1 (1/2 DAY)

  • Overview of AT Internet
  • The digital ecosystem: competitors and partners
  • Data collection methods
  • The fundamentals of analytics: traffic sources, metrics and dimensions
  • Overview of the Analytics Suite


Web Analytics Programme for students

SESSION 2 (1 DAY)

  • Explorer: the tool for data exploration
  • Data challenge: defining KPIs
  • What is an API?
  • Data Query: the API query generator
  • Dashboards: KPI visualisation strategy

 

SESSION 3 (1 DAY)

  • Workshop/Group work: “Analytics Challenge”
  • Presentation of deliverables

 

SESSION 4

  • Online certification test

Let's talk

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