Ad blocking / ad blockers
Ad blockers are tools designed to remove or hide content identified as advertising during browsing. These adblockers can exist in different forms:
- Independent programs for browsers or operating systems
- Plugins and browser extensions
Used by a large number of Internet users, these blockers prevent the display of many advertising formats: pages, videos, pop-ups, sticky bars, banners and banners.
Depending on the settings, ad blocking can also prevent or distort web analytics measurement. Various solutions exist in order to recover visibility on this part of your audience.
WINNING THE DATA GAME
Digital analytics tactics for media groups
In today’s attention economy, media organisations must fight to survive under the crushing weight of the dominant platforms. Digital analytics data is the key: it holds vital insights into your audience, content, monetisation and retention, and empowers you to optimise results in each of these areas. When accessed and used effectively across your organisation, digital analytics data can generate exponential value and unlock new opportunities.
AT Internet’s added value
How we’re changing the analytics game
Find out how AT Internet will empower you to skyrocket your acquisition, conversion and retention rates. Our advanced and powerful solution is trusted by 1000s of our customers, including, the BBC, Le Monde and Total. Drive your web analytics into the fast lane!
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