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Agile methods are based on the Agile Manifesto (2001), which refers to groups of practices for managing and implementing projects.
Agile methods enable a company to be close, adaptable and responsive to their clients in all circumstances.
Now with the growing trend of digital, “Test & Learn” logic is often applied to marketing actions so that they may be rolled out or abandoned quickly.
Even if agile methods were born in the digital world, large and more “traditional” companies apply them as well.
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