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ASO, also known as App Store Optimisation (ASO), corresponds to optimisation techniques enabling high ranking on different mobile app stores (iOS App Store, Google Play Store, BlackBerry World, etc.).
ASO techniques are based on:
- The total number of app downloads or installs
- The number of app downloads or installs during a time period
- The optimisation of app store content (keywords, text, descriptions, etc.)
- Others factors: comments, reviews, frequency of app usage, etc.
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