Behavioural Quotient (BQ)

Glossary

Behavioural Quotient (BQ)

The BQ is a variable which summarises how much interest is shown in a website and is the result of the synthesis of 5 web analytics variables:

 

 

The BQ has, by definition, no limits because it ranges from 0 to infinity. Nonetheless, it is a combination of interest criteria and is strongly linked to their values. The BQ should be interpreted in relation to its own development on a given site, and not by a comparison to that of other sites. It is particularly interesting to analyse over a long period to see if, generally speaking, the interest criteria vary strongly or not (this avoids having to analyse the criteria on an individual basis).

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