Behavioural Quotient (BQ)
The BQ has, by definition, no limits because it ranges from 0 to infinity. Nonetheless, it is a combination of interest criteria and is strongly linked to their values. The BQ should be interpreted in relation to its own development on a given site, and not by a comparison to that of other sites. It is particularly interesting to analyse over a long period to see if, generally speaking, the interest criteria vary strongly or not (this avoids having to analyse the criteria on an individual basis).
AT Internet’s added value
How we’re changing the analytics game
Find out how AT Internet will empower you to skyrocket your acquisition, conversion and retention rates. Our advanced and powerful solution is trusted by 1000s of our customers, including, the BBC, Le Monde and Total. Drive your web analytics into the fast lane!
Discover AT Internet
Who are we?
We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!
Discover why thousands of customers, including some of the world’s biggest brands, trust us.
Discover 20 best practices essential to any analytics strategy and data-driven decision-making.
GET IN TOUCH
Interested in a demo of our solution? Want more info about our company (partnerships, press enquiries or other)? Our teams are available. Just leave us a few details in this form, and we’ll get back to you shortly.