Behavioural targeting

Glossary

Behavioural targeting

Behavioural targeting is an advertising technique that is used to identify the different areas of interest of Internet users. It is also used to customise advertising content so that it matches the behaviour of a particular Internet user.

WHAT’S NEW?

GET INSPIRED

Guide
Digital analytics for media groups

Download “Winning the Data Game: Digital Analytics Tactics for Media Groups” for practical tips on using analytics data to succeed!

Success story
OVH: a web analytics success strategy

Learn how OVH optimised its conversion funnels and re-engaged abandoned carts by pairing analytics data with its CRM

Guide
Digital Analytics & the GDPR: 5 things you must know

Discover the five things of which you must be sure regarding your analytics data and processes.

Top