BID Management

Glossary

BID Management

Bid management involves the automated management of bidding for digital marketing campaigns. Bid management tools, also called bid optimisation platforms, enable you to automate your CPC (cost-per-click) bids for different campaigns.

 

Today, the term “bid management” is also used to manage bids in the display ad market, with the development of real-time bidding. This automated management is possible, thanks to algorithms defined by the marketing manager based on the set objectives and available resources.

 

By using a digital analytics solution with a bid management tool, you can generate profits as well as brand awareness.

 


Similar definitions : 

 

Marketing Automation: Marketing automation refers to the automation of all tasks related to marketing: retention campaigns, acquisition campaignslanding pages

 

Cost Per Clic: Cost Per Click (CPC) is a pricing model for the sale of advertising space. With CPC advertising, an advertiser wishing to buy an advertising space… 

 

Impression: (metric used in On Site Ad analyses) The term impression is used to refer to whenever an advert is displayed on an Internet user’s screen…

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