Bid management involves the automated management of bidding for digital marketing campaigns. Bid management tools, also called bid optimisation platforms, enable you to automate your CPC (cost-per-click) bids for different campaigns.
Today, the term “bid management” is also used to manage bids in the display ad market, with the development of real-time bidding. This automated management is possible, thanks to algorithms defined by the marketing manager based on the set objectives and available resources.
By using a digital analytics solution with a bid management tool, you can generate profits as well as brand awareness.
Similar definitions :
Cost Per Clic: Cost Per Click (CPC) is a pricing model for the sale of advertising space. With CPC advertising, an advertiser wishing to buy an advertising space…
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