Business Intelligence


Business Intelligence

A business intelligence (BI) project enables a computerisation approach to business, based on the anticipation of use rneeds and expectations. Business intelligence solutions help decision-makers track their activity and performance using reports and dashboards. Today’s BI platforms can handle non-structured data in real time and rapidly carry out complex processing, like modeling data based on different points of focus (revenue or turnover, customer category, etc.). Today, business intelligence is present across different departments within a company.



Digital analytics for media groups

Download “Winning the Data Game: Digital Analytics Tactics for Media Groups” for practical tips on using analytics data to succeed!

Success story
OVH: a web analytics success strategy

Learn how OVH optimised its conversion funnels and re-engaged abandoned carts by pairing analytics data with its CRM

Digital Analytics & the GDPR: 5 things you must know

Discover the five things of which you must be sure regarding your analytics data and processes.