Campaign latency period

Glossary

Campaign latency period

Studying the campaign latency period can show you the effects of your campaign over time, and also lets you see how users are reacting to your campaign over time. The term itself refers to the duration of time that elapses between an Internet user’s first visit to a website (after coming to the site through a campaign) and his or her second visit (regardless of how the user arrives at your site).

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