The contact rate is measured as follows: the number of contacts obtained from one hundred opportunities generated.
The contact rate is a very important metric in the digital field since it makes it possible to determine if the campaigns, actions and sales techniques are performing well. In fact, the contact rate is an excellent way to find out which call-to-actions are converting on a website, for example.
Similar definitions :
Conversion: The term Conversion is used to refer to the number of converted visits, which in turn corresponds to visits that have reached their goals…
Retention: Retention is the ability to keep your users and/or customers over time, and to keep them using your products or services…
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