Content marketing

Glossary

Content marketing

Content marketing encompasses all practices used to make relevant content available to a brand’s customers, prospects, and users.

Content marketing can involve content of many different forms: white papers, e-books, guides, webinars, case studies, infographics, blog posts, and more.

Since the advent of web 2.0, content marketing has become a considerably important tactic for B2B and e-commerce businesses.

 

See also: UGC.

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