Conversion rate

Glossary

Conversion rate

The conversion rate is the ratio between visits during which a goal is reached and the total number of visits. By measuring conversion rate, you can evaluate how well specific elements of your digital platforms are driving conversions and achieving the goals you’ve set. For example, you can measure conversion rate for your entire website or mobile site, or measure conversion rate just for a specific page, conversion funnel (or a specific step in your checkout funnel), a sign-up form, a campaign, or just about any other element on your site or mobile app.

While conversion rate is traditionally calculated using a visit-based approach, taking a visitor-centric point of view when calculating conversion rate can be very beneficial. As today’s customers often make several visits before converting, and as the purchase cycle is different for each business, a visitor-centric approach can provide a more accurate view of conversion rate.

See why a visitor-centric calculation of conversion rate is helpful and learn how to calculate conversion rate this way in this article.

 


Similar definitions : 

 

Entry Rate: Entry rate is a digital analytics performance indicator determined by taking the number of visits involving more than…

 

Bounce Rate: Bounce rate is a variable in digital analytics that shows the ratio between the total number of visits, and the number… 

 

Contact Rate: The contact rate is measured as follows: the number of contacts obtained from one hundred opportunities generated…

DIGITAL ANALYTICS FOR E-COMMERCE

YOUR WEAPON OF MASS E-COMMERCE CONVERSION

Think you need more traffic to increase your e-commerce revenue? Think again. Armed with insights from your digital analytics data, you can draw greater value from customers. From your product catalogue to the purchase funnel and building customer loyalty, this guide shows you how to leverage analytics data to multiply conversions.

+ GET THE GUIDE

ANALYTICS SUITE

Analyse, understand, decide

Analyse your web & mobile traffic. Understand user behavior. Boost your business by making quick and effective decisions.

+ SEE HOW

Analytics Suite 2

IN OUR CUSTOMERS’ WORDS

Learn some of the digital challenges our customers are currently facing, and discover how AT Internet’s Analytics Suite 2 is helping them succeed. Our clients Total, BBC, Le Monde and KAIDEE share, in their own words, what they love most about our digital analytics solution.

GET IN TOUCH

CONTACT US

Interested in a demo of our solution? Want more info about our company (partnerships, press enquiries or other)? Our teams are available. Just leave us a few details in this form, and we’ll get back to you shortly.

 

 

Discover AT Internet

Who are we?

WEB ANALYTICS LEADER
THE FORRESTER WAVE™: WEB ANALYTICS, Q4 2017

We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!

WHY AT INTERNET?
WHAT SETS US APART

Discover why thousands of customers, including some of the world’s biggest brands, trust us.

ANALYTICS EXPERTISE
THE 20 GOLDEN RULES OF DIGITAL ANALYTICS

Discover 20 best practices essential to any analytics strategy and data-driven decision-making.

Top