Cost Per Click (CPC) is a pricing model for the sale of advertising space.
With CPC advertising, an advertiser wishing to buy an advertising space on the Internet can connect with a company enabling that advertiser’s campaign to be published online.
CPC advertising enables advertisers to only pay once someone clicks on the ad.
A CPC model can also be used in other marketing activities:
- Working with affiliates
- Retargeting and remarketing
- On price comparison sites
- Acquisition email campaigns
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