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A set of processes and tools which are used to manage and improve the relationship between a company and its customers. The aim is to meet all of the customer’s needs throughout their lifecycle as one of your customers (communication, purchasing, support, after sales service).
Digital analytics for media groups
Download “Winning the Data Game: Digital Analytics Tactics for Media Groups” for practical tips on using analytics data to succeed!
OVH: a web analytics success strategy
Learn how OVH optimised its conversion funnels and re-engaged abandoned carts by pairing analytics data with its CRM
Digital Analytics & the GDPR: 5 things you must know
Discover the five things of which you must be sure regarding your analytics data and processes.