Cross-channel

Glossary

Cross-channel

The term “cross-channel” describes the experience of a customer who uses a combination of several different channels for the same purchase or conversion.

 

For example, a customer consults product specs on a company’s website, then goes in-store to make the purchase. A customer may also choose the product he or she wants to purchase from a company’s catalogue, and then buy the product directly on the company’s website.

 

See also: multi-channel 

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