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Customer-centric refers to an approach focused on the customer.
When a company takes a “customer-centric” approach, it means placing their clients at the heart of their strategies and actions.
For a truly “customer-centric” approach, companies must focus on their customers’ data as well as their overall lifetime value, using segmentation. A “customer-centric” approach involves identifying your most valuable clients and directing them towards the appropriate products and services.
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