Detection of anomalies
Anomaly detection is a feature available in the Analytics Suite to detect traffic trends that are not in line with expectations. This can be a peak or drop in traffic, and these variations can be from different sources:
- Robot traffic
- Technical Crash
- Media exposure
- Current events
- Publishing a page, article or content
- Flash sale
The real-time identification of the source of this atypical data allows the teams involved to react quickly, anticipate traffic fluctuations and measure the gain or loss in terms of activity and revenue.
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