Funnel

Glossary

Funnel

A funnel is a succession of key steps which lead a visitor to convert on your site or app. The funnel shape represents the progressive steps which result in a targeted objective. These key steps are divided into 3 sub-categories:

  • TOFU (Top Of The Funnel) is the first contact with the Internet user and their entry into the funnel
  • MOFU (Middle Of The Funnel) refers to the first actions that show a visitor’s interest in the site, products or brand
  • BOFU (Bottom Of The Funnel) is the lower part of the funnel and refers to an advanced lead about to be converted (purchase, registration).

 

See also: Unique path (conversion funnels)

WHAT’S NEW?

GET INSPIRED

Guide
Digital analytics for media groups

Download “Winning the Data Game: Digital Analytics Tactics for Media Groups” for practical tips on using analytics data to succeed!

Success story
OVH: a web analytics success strategy

Learn how OVH optimised its conversion funnels and re-engaged abandoned carts by pairing analytics data with its CRM

Guide
Digital Analytics & the GDPR: 5 things you must know

Discover the five things of which you must be sure regarding your analytics data and processes.

Top