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Goal (Conversion funnel)
In a conversion funnel, a goal must be reached in order to complete a step, and move onto the following step. The conversion funnel process is composed of a set of goals to be successively reached, in order to arrive at the final goal. Goals should be defined in the Configuration area of your account.
Digital analytics for media groups
Download “Winning the Data Game: Digital Analytics Tactics for Media Groups” for practical tips on using analytics data to succeed!
OVH: a web analytics success strategy
Learn how OVH optimised its conversion funnels and re-engaged abandoned carts by pairing analytics data with its CRM
Digital Analytics & the GDPR: 5 things you must know
Discover the five things of which you must be sure regarding your analytics data and processes.