Immediate exit pages
Using a digital analytics solution, you can measure the rate of visits that only visit one page (also known as “bounce rate“). This page from which users leave (bounce) is referred to as the “immediate exit page”. When measured with the total number of visits containing this page, you can calculate the “Immediate Exit Rate” metric, which will help you determine which of your website’s pages are the least attractive.
See also: Decisive pages.
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