In a sales context, a lead refers to contact with a potential customer, also known as a “prospect”.
Depending on the organisation, the definition of the term “lead” may vary. For some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact. But what remains the same across definitions is that a lead will potentially become a future client. Sales teams therefore have a responsibility to convert a maximum amount of leads to maintain a good conversion rate.
Similar definitions :
Conversion: The term Conversion is used to refer to the number of converted visits, which in turn corresponds to visits that have reached their goals…
Predictive Marketing: Predictive marketing covers all techniques for predicting customers’ future actions. The predictions are made through observing…
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