This measurement is only available for pages and chapters. It represents the number of times a page (or the set of pages of a chapter) has been loaded. The number of page loads must not be confused with the number of page views.
Page views are associated with a visit: it corresponds to the total of all pages that are loaded during a visit. For example, a page, A, can be viewed (loaded) 3 times in a visit of 20 pages. The number of page views is 20 and the number of loads is 3.
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