Mobile Analytics

Glossary

Mobile Analytics

Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications. AT Internet’s analytics solution lets you track, measure and understand how your mobile users are interacting with your mobile sites and mobile apps.

 

With mobile analytics data, you can improve your cross-channel marketing initiatives, optimise the mobile experience for your customers, and grow mobile user engagement and retention.

 


Similar definitions : 

 

App analytics: App analytics, or mobile app analytics, is the measurement and analysis of data generated when users interact with your mobile applications…

 

Digital analytics: Digital analytics encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour…

 

Web analytics: Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand…

Analytics Suite 2

IN OUR CUSTOMERS’ WORDS

Learn some of the digital challenges our customers are currently facing, and discover how AT Internet’s Analytics Suite 2 is helping them succeed. Our clients Total, BBC, Le Monde and KAIDEE share, in their own words, what they love most about our digital analytics solution.

ANALYTICS SUITE

Analyse, understand, decide

Analyse your web & mobile traffic. Understand user behavior. Boost your business by making quick and effective decisions.

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WEB ANALYTICS LEADER
THE FORRESTER WAVE™: WEB ANALYTICS, Q4 2017

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ANALYTICS EXPERTISE
THE 20 GOLDEN RULES OF DIGITAL ANALYTICS

Discover 20 best practices essential to any analytics strategy and data-driven decision-making.

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