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The term “omnichannel” refers to using several of a brand’s channels at the same time.
For example, a customer might consult an item’s product page on his or her phone while in store, at the point of sale.
Omnichannel marketing helps brands meet the expectations and behaviours of consumers who are becoming more and more connected and dependent on the Internet.
Increasingly, the term “omnichannel” is replacing the term “multichannel” because the latter is too vague. “Multichannel” refers to the simultaneous or alternating use of a company’s contact channels. It is therefore important for companies in the coming years to take omnichannel behaviours into account in their strategies.
Analytics Suite 2
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Learn some of the digital challenges our customers are currently facing, and discover how AT Internet’s Analytics Suite 2 is helping them succeed. Our clients Total, BBC, Le Monde and KAIDEE share, in their own words, what they love most about our digital analytics solution.
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WEB ANALYTICS LEADER
THE FORRESTER WAVE™: WEB ANALYTICS, Q4 2017
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THE 20 GOLDEN RULES OF DIGITAL ANALYTICS
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