Online reputation

Glossary

Online reputation

An online reputation, or e-reputation, is the reputation of a company, person, product, service or any other element on the Internet and digital platforms.

This online reputation is impacted by the content an organisation distributes, the reactions of and interactions with web users, activity on social networks, etc.

For e-commerce brands, online reputation is very important, as it can affect their online store’s credibility and visibility.

 


Similar definitions : 

 

Media coverage: The term media coverage is used to refer to all blog articles, RSS feeds, video content or other types of digital content…

 

Brand awareness: Reports all of the key expressions entered into the different search engines that contain the name of… 

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