Personal data is any type of data that can be used to directly or indirectly identify an individual (data subject). Some examples of personal data are name, picture, phone number, address (which enable direct identification), as well as IP address or user name (which enable indirect identification).
The collection, processing and storage of personal data is strictly regulated by the GDPR. It is therefore important to know exactly how personal data is collected, managed and stored by your digital analytics provider. Your use of personal data must also be documented, and you must clearly inform your end users.
For the official GDPR definition of “personal data”, please see Article 4.1 of the GDPR.
Want to learn more about the GDPR? Check out these definitions:
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ePrivacy: The proposed Regulation on Privacy and Electronic Communications, also known as the ePrivacy regulation, is a proposal from the EU Commission…
GENERAL DATA PROTECTION REGULATION
DIGITAL ANALYTICS & GDPR – MAKING SURE YOU’RE COMPLIANT
Implemented just over a year ago in May 2018, the GDPR covers all businesses and organisations that collect or use personal data from users in the EU. On the one-year anniversary of the regulation, our new guide highlights why it’s more important than ever to make sure you’re GDPR-compliant.
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