Personal data

Glossary

Personal data

Personal data is any type of data that can be used to directly or indirectly identify an individual (data subject). Some examples of personal data are name, picture, phone number, address (which enable direct identification), as well as IP address or user name (which enable indirect identification).

 

The collection, processing and storage of personal data is strictly regulated by the GDPR. It is therefore important to know exactly how personal data is collected, managed and stored by your digital analytics provider. Your use of personal data must also be documented, and you must clearly inform your end users.

 

For the official GDPR definition of “personal data”, please see Article 4.1 of the GDPR.

 


Want to learn more about the GDPR? Check out these definitions: 

 

Data Protection Officer: A data protection officer is a role within a company or organisation whose responsibility is to ensure that the company…

 

Data Protection Impact Assessment: A data protection impact assessment (DPIA) is a privacy-related impact assessment whose objective is to identify…

 

ePrivacy: The proposed Regulation on Privacy and Electronic Communications, also known as the ePrivacy regulation, is a proposal from the EU Commission…

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