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Post-conversion activity index
This index shows whether Internet users continue browsing after conversion or whether they end their visit. An index with a value close to 1 means that an Internet user has continued to browse AFTER the main goal has been reached. An index with a value close to 0, however, means that an Internet user will have ended their visit as soon as the main goal has been reached.
Digital analytics for media groups
Download “Winning the Data Game: Digital Analytics Tactics for Media Groups” for practical tips on using analytics data to succeed!
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