Referral traffic

Glossary

Referral traffic

Referral traffic refers to visits to your site from links that appear on a different site.

Referral traffic is essential and should be measured when managing a link building strategy, for example. Link building involves generating backlinks to your site from other external, high-quality sites, as well as placing relevant outward links on your site. Referral traffic therefore has an important impact on page rank.

 

See also: Traffic, organic traffic, social traffic.

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