Sampling

Glossary

Sampling

Data sampling is the process of selecting and studying a subset of your traffic, called a sample, used to perform a statistical trend analysis. This practice is often used to reduce the computational burden and provides results that are close to the analysis of a complete data set. No sampling is applied in the Analytics Suite to maintain accurate and reliable analysis.

 

See also: Insights & KPIs, Data reliability

Data quality in digital analytics

Evaluate, control and optimise reliability

Only 3% of the data would be of acceptable quality in companies. However, the risk of poor-quality analytical data can have serious consequences: loss of income and business opportunities, decrease in share ROI, contamination of other data projects (CRM, Data Lake, CDP, etc.), loss of credibility with your customers…

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