Search Engine Marketing

Glossary

Search Engine Marketing

Search engine marketing (SEM) involves promoting your website within search engine results pages. SEM involves boosting visibility using two strategies that are distinct yet complementary:

 

 

The first strategy involves an indexing phase, where the site is taken into account by web crawlers or robots, followed by a phase involving the optimisation of the site’s position in the search engine’s organic results.

 

See also: SEM/SEO.

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