Segmentation

Glossary

Segmentation

Segmentation refers to the act of segmenting data according to your company’s needs in order to refine your analyses based on a defined context, using a tool for cross-calculating analyses. The purpose of segmentation is to better understand your visitors, and to obtain actionable data in order to improve your website or mobile app. In concrete terms, a segment enables you to filter your analyses based on certain elements (single or combined). Segmentation can be done on elements related to a visit, as well as on elements related to multiple visits during a studied period. In the latter case, we refer to this segmentation as “visitor segmentation”.

 

A few examples of possible segments: 

 

  • Visits originating only from direct traffic, and made using the Firefox browser ; 
  • The precise population of visitors who generate high (or low) revenue ;
  • Visits which started out on your site’s home page ;
  • Visitors who remained on your site for longer than 2 minutes.

 

AT Internet’s Analytics Suite makes standard segmentation possible (on Level 2 sites, and on all analyses available in the menus), and also offers an advanced segmentation module containing a tool for cross-calculating your analyses, enabling you to refine your reports, as well as pre-calculated segments involving specific elements of your analyses.

 


Similar definitions : 

 

Visitor: This term lets you know if an Internet user has visited your site several times in the day. This number is smaller than (or equal to) the number of visits

 

Conversion: The term Conversion is used to refer to the number of converted visits, which in turn corresponds to visits that have reached their goals… 

 

Profiling: Profiling, as defined in the GDPR, is automated processing of personal data which consists of using this personal data to evaluate…

Analytics Suite 2

IN OUR CUSTOMERS’ WORDS

Learn some of the digital challenges our customers are currently facing, and discover how AT Internet’s Analytics Suite 2 is helping them succeed. Our clients Total, BBC, Le Monde and KAIDEE share, in their own words, what they love most about our digital analytics solution.

ANALYTICS SUITE

MEASURE, ANALYSE, DECIDE

Make web analytics your most trusted ally to optimise your entire digital environment. The Analytics Suite combines simplicity, reliability, machine learning and GDPR compliance. For smarter decisions, regardless of your job role.

+ DISCOVER THE ANALYTICS SUITE

Discover AT Internet

Who are we?

WEB ANALYTICS LEADER
THE FORRESTER WAVE™: WEB ANALYTICS, Q4 2017

We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!

WHY AT INTERNET?
WHAT SETS US APART

Discover why thousands of customers, including some of the world’s biggest brands, trust us.

ANALYTICS EXPERTISE
THE 20 GOLDEN RULES OF DIGITAL ANALYTICS

Discover 20 best practices essential to any analytics strategy and data-driven decision-making.

GET IN TOUCH

CONTACT US

Interested in a demo of our solution? Want more info about our company (partnerships, press enquiries or other)? Our teams are available. Just leave us a few details in this form, and we’ll get back to you shortly.

 

 

Top