Segmentation refers to the act of segmenting data according to your company’s needs in order to refine your analyses based on a defined context, using a tool for cross-calculating analyses. The purpose of segmentation is to better understand your visitors, and to obtain actionable data in order to improve your website or mobile app. In concrete terms, a segment enables you to filter your analyses based on certain elements (single or combined). Segmentation can be done on elements related to a visit, as well as on elements related to multiple visits during a studied period. In the latter case, we refer to this segmentation as “visitor segmentation”.
A few examples of possible segments:
- Visits originating only from direct traffic, and made using the Firefox browser ;
- The precise population of visitors who generate high (or low) revenue ;
- Visits which started out on your site’s home page ;
- Visitors who remained on your site for longer than 2 minutes.
AT Internet’s Analytics Suite makes standard segmentation possible (on Level 2 sites, and on all analyses available in the menus), and also offers an advanced segmentation module containing a tool for cross-calculating your analyses, enabling you to refine your reports, as well as pre-calculated segments involving specific elements of your analyses.
Similar definitions :
Conversion: The term Conversion is used to refer to the number of converted visits, which in turn corresponds to visits that have reached their goals…
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